Iqhutshwa izinjini ezimbili ze-e-commerce ewela imingcele kanye nenkundla yezokuxhumana yamazwe ngamazwe, i-Fuquan Industry and Trade ivula isahluko esisha sokumaketha umhlaba wonke.
Ibhekene nokuthambekela okusha kokuncintisana kwezimakethe zomhlaba, i-FUSEN isheshisa ukwakheka kwayo komhlaba wonke ngesu lenjini elikabili "le-e-commerce ewela umngcele+ wenkundla yezokuxhumana yamazwe ngamazwe". Ngokuhlanganiswa okujulile kochungechunge lokunikezela ngezinto oluvumelana nezimo kanye nokumaketha kwedijithali, kufinyelela impumelelo yezindlela ezimbili ekuthuthukisweni komkhiqizo emhlabeni jikelele kanye namakhasimende. Ngo-2024, ukuthengiswa phesheya kwezilwandle kukhuphuke ngo-65% unyaka nonyaka, futhi amakhasimende amasha abalelwa ngaphezulu kwama-40%.
Ukufinyelela okunembile kwe-e-commerce emngceleni, ukukhiqizwa okuguquguqukayo okunika amandla ukulethwa okuphumelelayo
Ithembele kumapulatifomu avamile njenge-Amazon ne-SHEIN, i-FUSEN iguqula izinzuzo zayo zokukhiqiza eziguquguqukayo zibe ukuncintisana kwemakethe. Ngemodi "yempendulo esheshayo ye-oda elincane", amabhizinisi angalungisa izinhlelo zawo zokukhiqiza ngokusekelwe kudatha yesikhathi sangempela evela endaweni, afinyelele ukwethulwa komkhiqizo omusha ngokushesha, futhi adayisele imikhiqizo yawo ezimakethe ezingu-30 eYurophu, eMelika, eNingizimu-mpumalanga ye-Asia, nakwezinye izifunda.
I-matrix yenkundla yezokuxhumana yamazwe ngamazwe isiza ukukhuthaza amabhrendi
Ukwandisa imakethe yayo yomhlaba wonke, i-FUSEN ihlela ukwandisa kancane kancane ukuvezwa komkhiqizo ngokusebenzisa izinkundla zokuxhumana ezifana ne-Twitter, TikTok, ne-Instagram. Inkampani izokhipha okuqukethwe okusekelwe esimeni okusekelwe kuzici zomkhiqizo, njengokwethula imisebenzi yokusebenzelana eku-inthanethi enetimu ezihambisana nezingubo ku-TikTok, ukubonisa imiqondo yokuklama nezinqubo zokukhiqiza ku-Instagram, nokwabelana ngezindaba zebhizinisi nge-YouTube ukuze kudluliselwe inani lomkhiqizo. Njengamanje, ama-akhawunti asemthethweni avuliwe kwezinye izinkundla, futhi esikhathini esizayo, okuqukethwe kuzobuyekezwa njalo ukuze kusungulwe ukuxhumana okuqondile nabathengi baphesheya.
Ukuthuthukiswa kwempendulo yedatha yemikhiqizo nochungechunge lokunikezela
I-FUSEN ihlela ukuhlaziya isidingo semakethe ngokusebenzisa impendulo yabasebenzisi ezinkundleni zokuxhumana, ukusiza ukuthuthukiswa komkhiqizo kanye nokulungiswa kochungechunge lokuhlinzeka. Isibonelo, ekuphenduleni izidingo ezithile zokusebenza ezivela kubathengi ezifundeni ezithile (njengokuvikela ilanga, ukuphefumula, njll.), inkampani izosebenzisana nezikhungo zasendaweni zocwaningo lwendwangu ukuze kuthuthukiswe ubuchwepheshe bendwangu futhi ithembele emandleni okukhiqiza avumelana nezimo ukuze iphendule ngokushesha kuma-oda. Ngesikhathi esifanayo, ngokushicilela izimo zokukhiqiza zasembonini kanye nezinqubo zokuphatha ikhwalithi ngokusebenzisa izinkundla ezifana ne-LinkedIn, sihlose ukuveza ngokusobala amakhono ethu ochungechunge lokunikezela kumakhasimende aphesheya futhi sikhuthaze izingxoxo zokubambisana ze-B2B.
Isakhiwo sesikhathi esizayo: Qinisa amandla esevisi yedijithali
Ukuze kuthuthukiswe ulwazi lwamakhasimende, i-FUSEN ihlela ukuthuthukisa kancane kancane ukwakheka kwayo kwendawo yokugcina izimpahla yaphesheya ngo-2025, ihlole imodeli "yokusakaza bukhoma+ nge-e-commerce", futhi ifinyeze ukusebenza kahle kwezinto eziwela imingcele. Inkampani izoqhubeka nokuthuthukisa ukusebenza kwezinkundla ze-e-commerce eziwela umngcele futhi ihlole ukubambisana nabahlinzeki besevisi yezokuthutha bamazwe ngamazwe, ngenhloso yokuletha ama-oda abalulekile emakethe zingakapheli izinsuku eziyi-7 eminyakeni emibili ezayo ukuze kusekelwe ukwanda kwebhizinisi emhlabeni wonke ngezinsizakalo ezisebenza kahle kakhulu ze-supply chain.